'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

A Website's Bare Bones

A Website's Bare Bones

Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.

Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.

For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.

Heighten Engagement

Heighten Engagement

Engaging with your customers and prospects on social media should never be a chore. If anything this is the most exciting aspect of building a brand across social media platforms.

Many small-to-medium business owners are skeptical enough when it comes to the power of building a brand using digital properties, but actually connecting with those people and leaving an impact on their day is one of the most surefire ways to know that your strategy is working.

For those who have been posting endlessly to no avail, we have a few quick tips for you.

Let's Talk About Snapchat

Let's Talk About Snapchat

For those who follow social media companies, you may know that Snapchat has been in the news quite a bit lately. And not for very many “good” reasons.

In the midst of a massive platform redesign and declining users, Snapchat’s stock has dropped to roughly 29% of its all-time high. Ignoring the financial side, CEO Evan Spiegel has faced his own sort of issues with many seeing him as an ineffectual leader.

But does this mean that the platform isn’t worth the time of day for businesses trying to launch their social media marketing effort? Absolutely not. Here’s why.

Expats for a Week

Expats for a Week

For those who have followed us on social media throughout the week, you’ll know that Maria [Rizzo] and I just returned from vacationing in Positano. However, you may not know that this is the first vacation we’ve attempted to take in a little over a year and a half.

Admittedly, I was pretty high-strung going into it. When I thought of all the emails I receive on a daily basis, the thought of it just seemed nauseating.

What would happen to my business?

What if my clients needed me and I couldn’t answer?

Have we even “earned” a vacation?

These questions floated in and around my head on a daily basis leading up to our trip. Adding to all of that, we’re on the cusp of launching a major digital marketing initiative that we’ve been working on since May, and it’s just about enough to make anyone second-guess taking time off.

But when it came time to leave our apartment, truth be told, I was completely set free. No work talk. No thinking about next moves for our company. No worrying.

But that didn’t mean I turned away work completely, which put me in the unique position of living life as an expat for a week. To get through that week without putting business to a screeching halt required a good amount of preparation.

How I Beat Anthony Rizzo

How I Beat Anthony Rizzo

When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.

Our marketing agency is based in Chicago, a town shared with an extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.

Email Marketing: The Low-Hanging Fruit

Email Marketing: The Low-Hanging Fruit

When I first started out as a digital marketing consultant, I thought that social media is the easiest value-added service to bring to clients. An astounding number of small businesses aren’t on social media right now, while their competitors have been absolutely crushing it. Plus, there are numerous platforms and each platform has its own “rules for success”. The market seemed to be wide open.

While this is still largely true, I’ve come to realize that there’s an even easier point of entry into the digital marketing realm. That point is email marketing.