What Fyre Teaches Us About Marketing

What Fyre Teaches Us About Marketing

Similar to sales, marketing is one of those professions that gets a bad rap. There are those striving to help clients grow their brands with nothing but the best intentions. And there are those who lie, cheat, and steal to get ahead.

That’s essentially true of any profession, hearkening back to the old saying, “One bad apple can spoil the bunch.” However, the spotlight has been shown on the marketing industry a little more as of late. With the recent release of Fyre: The Greatest Party That Never Happened, the power of marketing (particularly social media marketing) was shown in full force.

While countless people interact using social media on a daily basis to communicate with friends, family, and customers, many businesses use it to develop their brands. This in itself is a completely harmless concept. But with the Fyre Festival, brand development was twisted into a dark machination of fear, corporate greed, and felony-level fraud.

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Free Ride is Over

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.

Ultimately, the free ride is over. So, what can you do to garner email addresses now?

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

Building a Brand

Building a Brand

When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”

These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.

'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

A Website's Bare Bones

A Website's Bare Bones

Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.

Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.

For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.

Heighten Engagement

Heighten Engagement

Engaging with your customers and prospects on social media should never be a chore. If anything this is the most exciting aspect of building a brand across social media platforms.

Many small-to-medium business owners are skeptical enough when it comes to the power of building a brand using digital properties, but actually connecting with those people and leaving an impact on their day is one of the most surefire ways to know that your strategy is working.

For those who have been posting endlessly to no avail, we have a few quick tips for you.