Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.
Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following:
One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
For the uninitiated, SEO is an acronym, standing for Search Engine Optimization. It’s essentially the practice of getting search engines to rank your content higher than someone else’s. With anything in marketing, this is a simple concept in theory, but the challenge lies in the actual execution.
For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
Last week, I was on LinkedIn just browsing through my feed, groups, hashtags I follow, etc. In the course of a single hour, I saw no fewer than eight different people inviting people to sign up for their “FREE” email newsletter.
As the owner of a company who offers both social media marketing and email marketing services, I get it. You’re putting some combination of time, expertise, and, of course, money into your weekly/biweekly/monthly/quarterly email newsletters.
But ask yourself: When is the last time anyone wanted another email in their inbox?
Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.
While several are very proactive in local networking groups, that just isn’t enough anymore. Despite attending countless events, many of the relationships that are built, start out skin-deep. Similarly, anything expressed about a business is merely scratching the surface.
This is why we encourage blogging. No one knows about your business as well as you do, and it’s going to stay that way if you don’t put yourself out there.
The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.
Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.
But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.
This past week, two of our clients received negative reviews on their Google listings. The first is an on-again/off-again client whose website we designed, whereas with the second, we’re actively helping them generate a positive digital reputation.
Although this was a little bit of a surprise, on the other hand, I somewhat expected this. The reason for that has nothing to do with the clients themselves. They’re both very good at what they do (which makes our job easier).
In fact, it actually comes down to the simple realization that statistically you just can’t please everyone. With the first client, I know that he had worked his tail off to help this customer have a positive experience, despite the fact that his customer was hard to reach. Meanwhile, the second client is dealing with something far more severe: Pure defamation.
Why go into such explicit detail over a couple bad reviews?
Because reviews are ultimately the lifeblood for small and medium-sized businesses. A couple bad reviews on any of the major platforms, such as Facebook, Google, or Yelp, could lead to countless missed opportunities in the marketplace.
Regardless of whether you’re dealing with a frustrating client, defamation, or simple miscommunication, there is a definitive “right way” and a “wrong way” to response management.