A Website's Bare Bones

Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.

Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.

For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.

Home

Every website ever made has a home page. This is the primary URL, and oftentimes displays regardless of whether or not you use the “/home” slug.

From a business perspective, a home page is nearly always a prospect’s first impression of your business, so it better be eye-catching, clearly outline your value, and present your brand in a credible manner.

About

While it’s nice to give users a taste of “who the business owner(s)” is/are on the home page, keep in mind that you’re also consuming valuable real estate that could’ve been allocated to outlining your key services or another vital aspect of your business.

Instead, we recommend designating a separate page to inform users of who you are, how you’ve acquired your expertise, and what your goals are as a business. This is a crucial step to building that initial relationship with many people.

Contact

Contactability is key. Without driving people to provide their information, you won’t acquire any new business through your website. Period.

While there should be at least one contact method on every page, the full-length form should definitely be implemented on its own page. For all other pages, it can be as simple as “Sign up for our email list.“

When building out the primary contact page, ensure that you have at least three fields, but no more than five. The three baseline fields should entail “Name”, “Phone”, and “Email Address”. For us, we use fields four and five to learn more about what service area the potential client is interested in with a drop-down menu and how specifically we can help with a “Message” field.

Any more than that, and you’re facing a severe drop-off in form conversions.

Summary

Every business should have a website, regardless of the product or service being sold. For the growth-oriented, this should be the first step to building your brand in the digital realm.

By simply implementing three solid pages, you’ve taken the first step to accelerating your company’s growth in the digital space.

To launch your first website, send us a message at RizzoYoungMarketing.com.