Recently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.
For those unfamiliar with Quora, it’s basically a question and answer site. Users from around the world can ask about anything they want and experts contribute to answering their numerous questions.
So why is this platform so useful? Because people are coming to me and requesting my opinion about topics pertaining to social media, paid advertising, email marketing, website design, and a whole host of topics that cater to my knowledge and background.
I’ve yet to see any other platform that spoon-feeds me digital marketing questions from around the world. And because of this, it’s extremely easy to demonstrate the knowledge I have.
When it comes to answering marketing-related questions, I’ve even begun to mention Quora when speaking with clients and prospects. This way, they can judge for themselves whether or not the experts at Rizzo Young Marketing really are experts.
But if you’re giving away answers on Quora, why would anyone need Rizzo Young Marketing?
The simple truth is that even if I put 100 hours into answering Quora questions, I’d only be sharing a fraction of what I learned about marketing and business over the past few years. Beyond that, our clients actually have go-to experts to assist them with their specific challenges when working with Rizzo Young Marketing.
So for those considering joining Quora by the end of this piece, here are a few tips for starting out:
When starting out, don’t set a goal of answering 1,000 questions a day. More than likely, you’ll find yourself overwhelmed with the vast number of content out there. Instead, set a smaller goal, like ten, and build up from there.
Also, don’t try to jump into the deep end with complex questions in the beginning. Many may be tempted to tackle the largest problems out of the gate to differentiate themselves from the pack, but ultimately, your answer won’t have a large reach because more people are asking about the everyday items.
And if you actually need to do research to answer a large question (as opposed to simply knowing the answer based on experience), you’re just better off building up with smaller answers and collecting your own knowledge over time. Eventually, you’ll naturally reach a point where you can tackle the complex questions without digging too deep.
If your intention is to use Quora for marketing, every answer needs to be crafted strategically. In general, I write my answers for everyday users and experts. While this sounds like a conflicting statement, in practice it isn’t.
When preparing an answer, I break it down so that any person could understand what I’m trying to say. However, I also treat my audience as if they’re all experts and any single one of them could call me out and disagree with my contribution. By maintaining this mentality, my answers are both simple to understand and contain enough information to satisfy harsher critics.
Have Fun with It
Similar to how I write these blog posts, I relax and just address topics that interest me. While it’s important to keep in mind that Quora can be used as a marketing tool, no one should have to dread contributing to the community.
If it helps, take a break from answering questions related to your business. For example, every once and a while, I’ll answer questions about attending Northern Illinois University (where I went to college) or finding good restaurants in Chicago (where I live).
Just like anything else in life, if you don’t enjoy Quora, chances are you won’t thrive on it in the long-term.