Business: A Story of Humans

For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”

This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.

The good news for clients of this size is that it’s not too late to decide what type of entity you want to be. For the large organizations, even those with as few as 50 employees, it can be easy to lose the humanity that once drove the business.

Every business owner starts out with some type of goal, dream, aspiration, each accompanied by a plethora of emotions that drive the roller coaster of everyday life. And yet, somewhere along the way, these fundamental feelings are lost, buried under the avalanche of items on the to-do list.

I’m the owner of a 2.5-person company, and I’ve already begun to feel that. I can’t imagine what it’s like for those who have double, triple, or quadruple-digit employees reporting to them.

And that brings us to why marketing is special.

It forces you to reach outside of yourself and build a relationship with others, whether in the surrounding community or much, much farther away.

Conceptually speaking, what we do is not complicated. The challenge comes in the execution. Being able to connect with others outside of your business requires finesse. But what helps in this goal is to show not why the business is the best, but why you the business owner are.

Once you show everyone that you aren’t afraid to expose your true self, you can introduce yourself to the rest of the world.

Isn’t that what this is all about?

To start showing the face behind the business, send us a message at