Digital Advertising

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Every prospective client Rizzo Young Marketing LLC has encountered in some way, shape, or form needs rebranding. Either upkeep falls to the wayside or what they’re doing isn’t working. In summary, rebranding entails changing the image of your company that is presented to consumers via new logos, websites, color pallets, or slogans. It can breathe life into a struggling company if done correctly or it can drive the final nail in the coffin if done wrong.

Facebook Isn't Going Anywhere

Facebook Isn't Going Anywhere

Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.