Digital Marketing

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Free Ride is Over

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.

Ultimately, the free ride is over. So, what can you do to garner email addresses now?

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

Building a Brand

Building a Brand

When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”

These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.

'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

Expats for a Week

Expats for a Week

For those who have followed us on social media throughout the week, you’ll know that Maria [Rizzo] and I just returned from vacationing in Positano. However, you may not know that this is the first vacation we’ve attempted to take in a little over a year and a half.

Admittedly, I was pretty high-strung going into it. When I thought of all the emails I receive on a daily basis, the thought of it just seemed nauseating.

What would happen to my business?

What if my clients needed me and I couldn’t answer?

Have we even “earned” a vacation?

These questions floated in and around my head on a daily basis leading up to our trip. Adding to all of that, we’re on the cusp of launching a major digital marketing initiative that we’ve been working on since May, and it’s just about enough to make anyone second-guess taking time off.

But when it came time to leave our apartment, truth be told, I was completely set free. No work talk. No thinking about next moves for our company. No worrying.

But that didn’t mean I turned away work completely, which put me in the unique position of living life as an expat for a week. To get through that week without putting business to a screeching halt required a good amount of preparation.

Is the Internet "Safe"?

Is the Internet "Safe"?

The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.

At the click of a button, you can learn concepts that required a trip to the library, a $100,000 education, or personal experience in the field. You can connect with people who you haven't spoken to in years. Business professionals can create the company of their dreams without having to leave the comfort of their own home.

But with such a radical lifestyle revolution, there are always drawbacks. Let's address one of the key questions that we've been asked an astonishing amount of times, "Is the Internet Safe?"

Websites: Do It Right & Do It Often

Websites: Do It Right & Do It Often

For most businesses, their website acts as the cornerstone of their digital presence. Believe it or not, many small business owners first created their website around the new millennium. Then they were pulled in a variety of directions by clients, employees, and even personal obligations.

This has left websites in an afterthought state for many individuals, so users are treated to the same, dated experience. At best, this undersells the business. At worst, it's a negative reflection that turns away new customers.

Even those who have redesigned their website often attempt to do it as cheaply as possible, many taking the DIY route. For those with price as the number one factor, not only have they paid to redesign their website, but they still don't have the user experience and design that helps them to differentiate themselves against competitors.

So here's our advice: Do it right and do it often.

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Every prospective client Rizzo Young Marketing LLC has encountered in some way, shape, or form needs rebranding. Either upkeep falls to the wayside or what they’re doing isn’t working. In summary, rebranding entails changing the image of your company that is presented to consumers via new logos, websites, color pallets, or slogans. It can breathe life into a struggling company if done correctly or it can drive the final nail in the coffin if done wrong.

All's Fair in Love & Reviews

All's Fair in Love & Reviews

This week, the Supreme Court passed down a ruling that allows Yelp to keep third-party reviews on its platform, even if they're defamatory. The primary reason for this ruling is to continually foster free speech. Although this is a huge win for the internet, this can very easily go off the rails for small business owners nationwide.

Back in May, we wrote about how third-party reviews can decide a small business' future. Now, that's true, more than ever.