Email Marketing

People Are Sick and Tired of Hearing About Your Damn Emails!

People Are Sick and Tired of Hearing About Your Damn Emails!

Last week, I was on LinkedIn just browsing through my feed, groups, hashtags I follow, etc. In the course of a single hour, I saw no fewer than eight different people inviting people to sign up for their “FREE” email newsletter.

As the owner of a company who offers both social media marketing and email marketing services, I get it. You’re putting some combination of time, expertise, and, of course, money into your weekly/biweekly/monthly/quarterly email newsletters.

But ask yourself: When is the last time anyone wanted another email in their inbox?

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Free Ride is Over

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.

Ultimately, the free ride is over. So, what can you do to garner email addresses now?

Email Marketing: The Low-Hanging Fruit

Email Marketing: The Low-Hanging Fruit

When I first started out as a digital marketing consultant, I thought that social media is the easiest value-added service to bring to clients. An astounding number of small businesses aren’t on social media right now, while their competitors have been absolutely crushing it. Plus, there are numerous platforms and each platform has its own “rules for success”. The market seemed to be wide open.

While this is still largely true, I’ve come to realize that there’s an even easier point of entry into the digital marketing realm. That point is email marketing.

A Challenger Approaches: Squarespace Joins the Email Marketing Game

A Challenger Approaches: Squarespace Joins the Email Marketing Game

Let's play a word association game.

When the phrase "email marketing" comes to mind, what do you think of?

For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.

However, that's all about to change.