Last week, I was on LinkedIn just browsing through my feed, groups, hashtags I follow, etc. In the course of a single hour, I saw no fewer than eight different people inviting people to sign up for their “FREE” email newsletter.
As the owner of a company who offers both social media marketing and email marketing services, I get it. You’re putting some combination of time, expertise, and, of course, money into your weekly/biweekly/monthly/quarterly email newsletters.
But ask yourself: When is the last time anyone wanted another email in their inbox?