Marketing

Business: A Story of Humans

Business: A Story of Humans

For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”

This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.

The Perfect Marriage: Marketing & Sales

The Perfect Marriage: Marketing & Sales

Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.

But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Free Ride is Over

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.

Ultimately, the free ride is over. So, what can you do to garner email addresses now?

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

Multi-Level Marketing: It's a Scam

Multi-Level Marketing: It's a Scam

When I was a sophomore in college, I was wandering through the food court prior to a Student Association meeting. This was right before winter break and I had just started to get involved in extracurricular activities.

While biding my time before reporting to duty, a man in a suit approached me. He asked me why I was in formal attire and if it had to do with my major. Young, naive, and afraid to be impolite, I told him that I was in the Student Association and was studying marketing.

"Awe, awesome! You know, it's pretty crazy that I bump into you. I was just looking for someone to market my business. And I then I meet you, a professionally dressed marketing student."