One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
For the uninitiated, SEO is an acronym, standing for Search Engine Optimization. It’s essentially the practice of getting search engines to rank your content higher than someone else’s. With anything in marketing, this is a simple concept in theory, but the challenge lies in the actual execution.