SEO

The Art of SEO: More is More

The Art of SEO: More is More

One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.

In short, the answer is yes, we do SEO.

For the uninitiated, SEO is an acronym, standing for Search Engine Optimization. It’s essentially the practice of getting search engines to rank your content higher than someone else’s. With anything in marketing, this is a simple concept in theory, but the challenge lies in the actual execution.

How I Beat Anthony Rizzo

How I Beat Anthony Rizzo

When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.

Our marketing agency is based in Chicago, a town shared with an extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.