Social Media

Top 3 Tips to Be an Instagram Star!

Top 3 Tips to Be an Instagram Star!

Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.

The End of an Era?

The End of an Era?

The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

Heighten Engagement

Heighten Engagement

Engaging with your customers and prospects on social media should never be a chore. If anything this is the most exciting aspect of building a brand across social media platforms.

Many small-to-medium business owners are skeptical enough when it comes to the power of building a brand using digital properties, but actually connecting with those people and leaving an impact on their day is one of the most surefire ways to know that your strategy is working.

For those who have been posting endlessly to no avail, we have a few quick tips for you.

Let's Talk About Snapchat

Let's Talk About Snapchat

For those who follow social media companies, you may know that Snapchat has been in the news quite a bit lately. And not for very many “good” reasons.

In the midst of a massive platform redesign and declining users, Snapchat’s stock has dropped to roughly 29% of its all-time high. Ignoring the financial side, CEO Evan Spiegel has faced his own sort of issues with many seeing him as an ineffectual leader.

But does this mean that the platform isn’t worth the time of day for businesses trying to launch their social media marketing effort? Absolutely not. Here’s why.

5 More Key Tips for Social Media Marketing

5 More Key Tips for Social Media Marketing

Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.

Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.