Third-Party Reviews

Building a Brand

Building a Brand

When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”

These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.

All's Fair in Love & Reviews

All's Fair in Love & Reviews

This week, the Supreme Court passed down a ruling that allows Yelp to keep third-party reviews on its platform, even if they're defamatory. The primary reason for this ruling is to continually foster free speech. Although this is a huge win for the internet, this can very easily go off the rails for small business owners nationwide.

Back in May, we wrote about how third-party reviews can decide a small business' future. Now, that's true, more than ever.