Website Design

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

A Website's Bare Bones

A Website's Bare Bones

Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.

Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.

For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.

Websites: Do It Right & Do It Often

Websites: Do It Right & Do It Often

For most businesses, their website acts as the cornerstone of their digital presence. Believe it or not, many small business owners first created their website around the new millennium. Then they were pulled in a variety of directions by clients, employees, and even personal obligations.

This has left websites in an afterthought state for many individuals, so users are treated to the same, dated experience. At best, this undersells the business. At worst, it's a negative reflection that turns away new customers.

Even those who have redesigned their website often attempt to do it as cheaply as possible, many taking the DIY route. For those with price as the number one factor, not only have they paid to redesign their website, but they still don't have the user experience and design that helps them to differentiate themselves against competitors.

So here's our advice: Do it right and do it often.

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Every prospective client Rizzo Young Marketing LLC has encountered in some way, shape, or form needs rebranding. Either upkeep falls to the wayside or what they’re doing isn’t working. In summary, rebranding entails changing the image of your company that is presented to consumers via new logos, websites, color pallets, or slogans. It can breathe life into a struggling company if done correctly or it can drive the final nail in the coffin if done wrong.

A Challenger Approaches: Squarespace Joins the Email Marketing Game

A Challenger Approaches: Squarespace Joins the Email Marketing Game

Let's play a word association game.

When the phrase "email marketing" comes to mind, what do you think of?

For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.

However, that's all about to change.