Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.
While several are very proactive in local networking groups, that just isn’t enough anymore. Despite attending countless events, many of the relationships that are built, start out skin-deep. Similarly, anything expressed about a business is merely scratching the surface.
This is why we encourage blogging. No one knows about your business as well as you do, and it’s going to stay that way if you don’t put yourself out there.