Digital Advertising

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Does Your Company Need To Rebrand? Avoid These Common Rebranding Mistakes...

Every prospective client Rizzo Young Marketing LLC has encountered in some way, shape, or form needs rebranding. Either upkeep falls to the wayside or what they’re doing isn’t working. In summary, rebranding entails changing the image of your company that is presented to consumers via new logos, websites, color pallets, or slogans. It can breathe life into a struggling company if done correctly or it can drive the final nail in the coffin if done wrong.

Ghost Banning: The Spooky Side of Social Media

Ghost Banning: The Spooky Side of Social Media

You’ve just created a new social media account.

You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.

No followers. No likes. No engagement.

Spooky.

After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.

It wasn’t listed as a follower. It’s posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.

You’ve been ghost banned.

Facebook Isn't Going Anywhere

Facebook Isn't Going Anywhere

Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.