Email Marketing

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

The Free Ride is Over

The Free Ride is Over

At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.

This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.

Ultimately, the free ride is over. So, what can you do to garner email addresses now?

Expats for a Week

Expats for a Week

For those who have followed us on social media throughout the week, you’ll know that Maria [Rizzo] and I just returned from vacationing in Positano. However, you may not know that this is the first vacation we’ve attempted to take in a little over a year and a half.

Admittedly, I was pretty high-strung going into it. When I thought of all the emails I receive on a daily basis, the thought of it just seemed nauseating.

What would happen to my business?

What if my clients needed me and I couldn’t answer?

Have we even “earned” a vacation?

These questions floated in and around my head on a daily basis leading up to our trip. Adding to all of that, we’re on the cusp of launching a major digital marketing initiative that we’ve been working on since May, and it’s just about enough to make anyone second-guess taking time off.

But when it came time to leave our apartment, truth be told, I was completely set free. No work talk. No thinking about next moves for our company. No worrying.

But that didn’t mean I turned away work completely, which put me in the unique position of living life as an expat for a week. To get through that week without putting business to a screeching halt required a good amount of preparation.

Email Marketing: The Low-Hanging Fruit

Email Marketing: The Low-Hanging Fruit

When I first started out as a digital marketing consultant, I thought that social media is the easiest value-added service to bring to clients. An astounding number of small businesses aren’t on social media right now, while their competitors have been absolutely crushing it. Plus, there are numerous platforms and each platform has its own “rules for success”. The market seemed to be wide open.

While this is still largely true, I’ve come to realize that there’s an even easier point of entry into the digital marketing realm. That point is email marketing.

Is the Internet "Safe"?

Is the Internet "Safe"?

The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.

At the click of a button, you can learn concepts that required a trip to the library, a $100,000 education, or personal experience in the field. You can connect with people who you haven't spoken to in years. Business professionals can create the company of their dreams without having to leave the comfort of their own home.

But with such a radical lifestyle revolution, there are always drawbacks. Let's address one of the key questions that we've been asked an astonishing amount of times, "Is the Internet Safe?"

A Challenger Approaches: Squarespace Joins the Email Marketing Game

A Challenger Approaches: Squarespace Joins the Email Marketing Game

Let's play a word association game.

When the phrase "email marketing" comes to mind, what do you think of?

For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.

However, that's all about to change.