Marketing

The Perfect Marriage: Marketing & Sales

The Perfect Marriage: Marketing & Sales

Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.

But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.

The Hottest Marketing Trend That Won Black Friday

The Hottest Marketing Trend That Won Black Friday

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

'Tis the Season

'Tis the Season

With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.

Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.

Multi-Level Marketing: It's a Scam

Multi-Level Marketing: It's a Scam

When I was a sophomore in college, I was wandering through the food court prior to a Student Association meeting. This was right before winter break and I had just started to get involved in extracurricular activities.

While biding my time before reporting to duty, a man in a suit approached me. He asked me why I was in formal attire and if it had to do with my major. Young, naive, and afraid to be impolite, I told him that I was in the Student Association and was studying marketing.

"Awe, awesome! You know, it's pretty crazy that I bump into you. I was just looking for someone to market my business. And I then I meet you, a professionally dressed marketing student."