Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.
One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
For the uninitiated, SEO is an acronym, standing for Search Engine Optimization. It’s essentially the practice of getting search engines to rank your content higher than someone else’s. With anything in marketing, this is a simple concept in theory, but the challenge lies in the actual execution.
Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.
While several are very proactive in local networking groups, that just isn’t enough anymore. Despite attending countless events, many of the relationships that are built, start out skin-deep. Similarly, anything expressed about a business is merely scratching the surface.
This is why we encourage blogging. No one knows about your business as well as you do, and it’s going to stay that way if you don’t put yourself out there.
When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.
Our marketing agency is based in Chicago, a town shared with an extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.
This week, the Supreme Court passed down a ruling that allows Yelp to keep third-party reviews on its platform, even if they're defamatory. The primary reason for this ruling is to continually foster free speech. Although this is a huge win for the internet, this can very easily go off the rails for small business owners nationwide.
Back in May, we wrote about how third-party reviews can decide a small business' future. Now, that's true, more than ever.