For those who follow social media companies, you may know that Snapchat has been in the news quite a bit lately. And not for very many “good” reasons.
In the midst of a massive platform redesign and declining users, Snapchat’s stock has dropped to roughly 29% of its all-time high. Ignoring the financial side, CEO Evan Spiegel has faced his own sort of issues with many seeing him as an ineffectual leader.
But does this mean that the platform isn’t worth the time of day for businesses trying to launch their social media marketing effort? Absolutely not. Here’s why.