Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.
Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following:
One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
For the uninitiated, SEO is an acronym, standing for Search Engine Optimization. It’s essentially the practice of getting search engines to rank your content higher than someone else’s. With anything in marketing, this is a simple concept in theory, but the challenge lies in the actual execution.
Similar to sales, marketing is one of those professions that gets a bad rap. There are those striving to help clients grow their brands with nothing but the best intentions. And there are those who lie, cheat, and steal to get ahead.
That’s essentially true of any profession, hearkening back to the old saying, “One bad apple can spoil the bunch.” However, the spotlight has been shown on the marketing industry a little more as of late. With the recent release of Fyre: The Greatest Party That Never Happened, the power of marketing (particularly social media marketing) was shown in full force.
While countless people interact using social media on a daily basis to communicate with friends, family, and customers, many businesses use it to develop their brands. This in itself is a completely harmless concept. But with the Fyre Festival, brand development was twisted into a dark machination of fear, corporate greed, and felony-level fraud.
Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.
For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.
However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.
At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.
This dealt a huge blow to email marketers everywhere as the default option for each user is set to “No” as in “No; I don’t want people to be able to download my email address.” This is a huge issue for those who don’t have massive email lists. One of our clients even maxed out their LinkedIn connections at 30,000 for the sole purpose of having a baseline marketing list of 30,000 emails.
Ultimately, the free ride is over. So, what can you do to garner email addresses now?
During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.
Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.
Engaging with your customers and prospects on social media should never be a chore. If anything this is the most exciting aspect of building a brand across social media platforms.
Many small-to-medium business owners are skeptical enough when it comes to the power of building a brand using digital properties, but actually connecting with those people and leaving an impact on their day is one of the most surefire ways to know that your strategy is working.
For those who have been posting endlessly to no avail, we have a few quick tips for you.