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What Fyre Teaches Us About Marketing

What Fyre Teaches Us About Marketing

Similar to sales, marketing is one of those professions that gets a bad rap. There are those striving to help clients grow their brands with nothing but the best intentions. And there are those who lie, cheat, and steal to get ahead.

That’s essentially true of any profession, hearkening back to the old saying, “One bad apple can spoil the bunch.” However, the spotlight has been shown on the marketing industry a little more as of late. With the recent release of Fyre: The Greatest Party That Never Happened, the power of marketing (particularly social media marketing) was shown in full force.

While countless people interact using social media on a daily basis to communicate with friends, family, and customers, many businesses use it to develop their brands. This in itself is a completely harmless concept. But with the Fyre Festival, brand development was twisted into a dark machination of fear, corporate greed, and felony-level fraud.

Ghost Banning: The Spooky Side of Social Media

Ghost Banning: The Spooky Side of Social Media

You’ve just created a new social media account.

You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.

No followers. No likes. No engagement.

Spooky.

After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.

It wasn’t listed as a follower. It’s posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.

You’ve been ghost banned.