Website Design

Small Business Marketing Essentials

Small Business Marketing Essentials

Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.

For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day of your business, but maybe marketing is a foreign concept.

However, it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.

A Website's Bare Bones

A Website's Bare Bones

Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.

Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.

For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.

How I Beat Anthony Rizzo

How I Beat Anthony Rizzo

When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.

Our marketing agency is based in Chicago, a town shared with an extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.

Is the Internet "Safe"?

Is the Internet "Safe"?

The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.

At the click of a button, you can learn concepts that required a trip to the library, a $100,000 education, or personal experience in the field. You can connect with people who you haven't spoken to in years. Business professionals can create the company of their dreams without having to leave the comfort of their own home.

But with such a radical lifestyle revolution, there are always drawbacks. Let's address one of the key questions that we've been asked an astonishing amount of times, "Is the Internet Safe?"

Websites: Do It Right & Do It Often

Websites: Do It Right & Do It Often

For most businesses, their website acts as the cornerstone of their digital presence. Believe it or not, many small business owners first created their website around the new millennium. Then they were pulled in a variety of directions by clients, employees, and even personal obligations.

This has left websites in an afterthought state for many individuals, so users are treated to the same, dated experience. At best, this undersells the business. At worst, it's a negative reflection that turns away new customers.

Even those who have redesigned their website often attempt to do it as cheaply as possible, many taking the DIY route. For those with price as the number one factor, not only have they paid to redesign their website, but they still don't have the user experience and design that helps them to differentiate themselves against competitors.

So here's our advice: Do it right and do it often.

A Challenger Approaches: Squarespace Joins the Email Marketing Game

A Challenger Approaches: Squarespace Joins the Email Marketing Game

Let's play a word association game.

When the phrase "email marketing" comes to mind, what do you think of?

For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.

However, that's all about to change.